Marketing
Channel your multicultural background into a marketing position at a corporation, nonprofit organization, or government agency. With a basic foundation of business concepts and practices as well as specialized course content in advertising, retailing, sales management, Internet marketing, and marketing research, you can learn to apply innovative strategies to real-world marketing challenges.

You will have the opportunity to gain skills and insight on how a Hispanic cultural perspective can be integrated into a marketing plan, and you can explore the role of language, culture, and ethics in facilitating relationship building in a multicultural and transnational setting.

The curriculum is designed to help you prepare for careers in:

• Sales and sales management
• Marketing research
• Product/brand management
• Retail management
• Advertising
• Merchandising
• Public relations
• Government sales
• Marketing management

Marketing Concentration Signature Course

Hispanic Marketing in a Multicultural Context
Explore key issues in marketing, including marketing management, communication, and social entrepreneurship, with a focus on business environments that seek to incorporate the Hispanic cultural perspective. You will have an opportunity to analyze the role of language and culture as key elements in the practice of marketing. Gain an understanding of how you can enhance your decision-making skills in the context of ethical action as required in a multicultural global setting. The course also addresses the role of ethics in marketing, as professionals in the field manage relationship building in a global environment.

Curriculum Summary

Total credits: 125 units

B.A. in Business Administration General Education Courses

B.A. in Business Administration- Marketing Major Courses

B.A. in Business Administration Graduation Requirements