Gain a multicultural perspective and apply it to a marketing position at a corporation, nonprofit organization, or governmental agency. With a basic foundation of business concepts and practices as well as specialized course content in advertising, retailing, sales management, Internet marketing, and marketing research, you can learn to apply innovative strategies to real-world marketing challenges.
You will have the opportunity to gain skills and insight on how a Hispanic cultural perspective can be integrated into a marketing plan, and you can explore the role of language, culture, and ethics in facilitating relationship building in a multicultural and transnational setting.
This concentration is designed to help you prepare for careers in:
- Sales and sales management
- Marketing research
- Product/brand management
- Retail management
- Public relations
- Government sales
- Marketing management
You can transfer up to 90 semester units into this program.
- 125 total units
- General Education Courses (49 units)
- Business Administration Courses (45 units)
- Lower Division (24 units)
- Upper Division (21 units)
- Concentration Courses (9 units)
- Lower-Division Electives (12 units)
- Upper-Division Electives (6 units)
- Senior Capstone Experience (4 units)
Lower-Division Electives (12 units)
Choose the courses that interest you from our general education program, B.A. in Business Administration core courses, or our other undergraduate programs.
Upper-Division Electives (6 units)
Choose the courses that interest you from our general education program, B.A. in Business Administration core and concentration courses, or our other undergraduate programs.