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Marketing Concentration

 

Gain a multicultural perspective and apply it to a marketing position at a corporation, nonprofit organization, or governmental agency. With a basic foundation of business concepts and practices as well as specialized course content in advertising, retailing, sales management, Internet marketing, and marketing research, you can learn to apply innovative strategies to real-world marketing challenges.

You will have the opportunity to gain skills and insight on how a Hispanic cultural perspective can be integrated into a marketing plan, and you can explore the role of language, culture, and ethics in facilitating relationship building in a multicultural and transnational setting.

This concentration is designed to help you prepare for careers in:

  • Sales and sales management

  • Marketing research

  • Product/brand management

  • Retail management

  • Advertising

  • Merchandising

  • Public relations

  • Government sales

  • Marketing management

You can transfer up to 90 semester units into this program.

Degree Requirements

  • 125 total units

    • General Education Courses (49 units)

    • Business Administration Courses (45 units)

      • Lower Division (24 units)

      • Upper Division (21 units)

    • Concentration Courses (9 units)

    • Lower-Division Electives (12 units)

    • Upper-Division Electives (6 units)

    • Senior Capstone Experience (4 units)
Lower-Division Business Administration Courses (24 units)
COURSE CODE
COURSE TITLE
UNITS
BUS 101
3
BUS 113 Personal and Professional Effectiveness:
Self Leadership
3
BUS 120 Microeconomics 3
BUS 240 Financial Accounting 3
BUS 260 Business Statistics 3
BUS 284 Business and Professional Writing 3
BUS 253 Law and Ethics in Business 3
BUS 107 Computer Applications for Business 3


Upper-Division Business Administration Courses (21 units)
COURSE CODE
COURSE TITLE
UNITS
BUS 314
3
BUS 387 Management Theory and Practice 3
BUS 370 Marketing 3
BUS 339 Operations Management 3
BUS 381 Organizational Behavior in Multicultural Organizations 3
BUS 450 Strategic Management 3
BUS 440 Financial Management 3


Concentration Courses (9 units)
COURSE CODE
COURSE TITLE
UNITS
BUS 378 / 378W
3
BUS 389 / 389W Global Marketing 3
BUS 380 / 380W Hispanic Marketing in a Multicultural Context 3


Lower-Division Electives (12 units)

Choose the courses that interest you from our general education program, B.A. in Business Administration core courses, or our other undergraduate programs.

Upper-Division Electives (6 units)

Choose the courses that interest you from our general education program, B.A. in Business Administration core and concentration courses, or our other undergraduate programs.



Senior Capstone Experience (4 units)
COURSE CODE
COURSE TITLE
UNITS
BUS 401
4

 

 
 
 

Take this Concentration...


Online

Hybrid (Campus/Online)

NHU