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Hispanic Marketing Specialization

 

Hispanics are the fastest-growing segment of the U.S. population, and businesses need marketing leaders who know how to reach them with their products and services. In this online specialization, you can learn how to target the Hispanic market from executives with real-world experience. Coursework focuses on understanding cultural nuances, analyzing buying behaviors, developing communications strategies, and executing campaigns through social media, digital technology, and traditional media.

See the admission requirements.

Degree Requirements

COURSE CODE
COURSE TITLE
UNITS
MBA 610
3
MBA 613 Harnessing Diversity for Innovation and Creativity 3
MBA 620 Economic Decision-Making 3
MBA 623 Culture, Consumer Behavior and Customer Markets 3
MBA 625 Accounting For Managers 3
MBA 627 Developing Human Capital in Diverse Organizations 3
MBA 630 Finance For Managerial Decision–Making 3


COURSE CODE
COURSE TITLE
UNITS
MBA 635
3
MBA 638 Advanced Marketing Strategies for Culturally Diverse Audiences 3
MBA 639 Reaching the Hispanic Market 3
MBA 699 Capstone 3


 
 

Take this Program...

     Online

NHU