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FOR IMMEDIATE RELEASE

 

Media Contacts:
Gemma Aguayo
KLH Consulting Services
T. (303) 278-7419
GAguayo@klhcs.com

Kassa Harrison
KLH Consulting Services
T. (303) 526-1457
KHarrison@klhcs.com

 

Coors Light® Celebrates Hispanic Heritage Month by Donating to National Hispanic University at the Raiders ¡Fiesta Latina! Game

    Oakland, Calif. (September 27, 2006) – In celebration of the Raiders Hispanic Heritage Day, Coors Light will donate $20,000 to the National Hispanic University (NHU). Coors Light will present the donation to NHU on the field prior to the Raiders’ Hispanic Heritage Day game against Cleveland on October 1.

    “Each year we strive to provide more Hispanics with the opportunity of a multicultural university education,” said Dr. David Lopez, president of NHU. “Coors Light’s donation helps our institution continue to grow and meet our goals.”

    NHU is a nonprofit four-year university established in 1981 to serve the needs of Hispanics, women, minorities and other students. Coors’ donation will support adult education at NHU.

    “Coors is a long-time supporter of education in the Hispanic community,” said Olga Garcia, corporate relations manager for Coors Brewing Company. “This donation has a direct and positive impact on the Hispanic community in the Bay Area and nationwide and we thank NHU for their outstanding track record and the valuable service they provide.”

    Coors Light is the official beer sponsor of the NFL and an official sponsor of the Oakland Raiders.

    “The popularity of fútbol americano among Latinos continues to grow at an accelerated rate,” said Paul Mendieta, director of Hispanic marketing for Coors Brewing Company.  "The Oakland Raiders have increasingly engaged their Latino fans making them an ideal sponsorship for Coors Light.”

 

About Coors Brewing Company:
Coors Brewing Company is a subsidiary of Molson Coors Brewing Company, (NYSE, TSX - TAP).  It is the third largest brewer in the U.S.  The company’s U.S. brands include Coors Light, Molson Canadian, Coors, Killian’s Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX.  For more information on Molson Coors, visit the company’s Web site, www.molsoncoors.com.www.molsoncoors.com.